No Tankers Oil Posters

Carlos Celdran forwarded this video to me. Although the concept is *very* cool, the one small glitch I see in the campaign’s design is that the video documentation might be more effective than the posters themselves, because by the time the “oil” has completely dripped, the shape of the tanker is barely visible. What probably would have been more effective visually is if the tanker remained painted in non-water-soluble black ink and the text was white. But super clever, nonetheless.

Leave a Reply